They have bought an old truck, but to retro-fit it to serve pies & coffee, and get it road-worthy, they estimate they need to raise $29,500 to make it happen. They have taken to the micro-donation website Kickstarter.com to solicit donations from their fans and customers.
Supporters will be acknowledged and thanked with a tiered system. From a $5 gift, which will get you thanked on the website, to the big $5,000 top tier donation, which gets a pie named after you. In between, there are 12 other donation levels, to suit every budget, with prizes including pies, coffees, T-shirts, an invitation to the DUB Pies truck launch party and more.
Donations can be made at Kickstarter.com
Check out the video below, starring Dub Pies founder Gareth Hughes: